1. About These Terms
These Terms of Service supplement the Public Offer Agreement published by Web Impel and form an integral part of it.
They describe the general terms, conditions, and working principles applicable to services provided by Web Impel and should be read together with the Public Offer Agreement.
By accepting the Public Offer Agreement, the Client also agrees to these Terms of Service, published at https://webimpel.com/terms-of-service/.
The specific scope of services, deliverables, pricing, payment arrangements, and deadlines are agreed individually between the Provider and the Client in writing.
In the event of any inconsistency, the Public Offer Agreement and the individually agreed terms of the relevant project shall prevail.
2. Services
Web Impel provides website development, SEO, content, creative, and PR services, including:
- Website design and development using WordPress and Tilda;
- Website redesign, optimization, and technical support;
- SEO audits, keyword research, and on-page optimization;
- SEO content creation and blog management;
- Website copywriting, editing, and proofreading;
- Basic visual identity and logo design;
- Expert articles, press releases, and media outreach support.
The scope of services is determined individually for each project. Additional services may be agreed upon separately.
3. How We Work
Each project begins with a written agreement on its scope, deliverables, price, estimated timeline, and other relevant conditions.
Communication may take place through email or messaging applications. Written communication may be used to confirm project requirements, approvals, and changes.
Any substantial changes to the agreed scope or requirements may affect the project price and timeline.
The Provider independently determines the methods and sequence of work while respecting the agreed project requirements.
4. Pricing and Payment
Project pricing is determined individually based on the scope, complexity, and requirements of the work.
Unless otherwise agreed in writing:
- Payment is required in advance before work begins.
- The payment currency and payment schedule are agreed individually for each project.
- All bank, payment processor, and transfer fees are borne by the Client.
- Payment is considered completed once the funds have been received in the Provider’s account.
- A payment receipt is issued to the Client immediately after the funds are received.
- Third-party expenses, including hosting, domains, paid plugins, stock assets, and external subscriptions, are not included unless expressly agreed.
Additional work outside the agreed scope may be charged separately. The Provider may pause work if an agreed payment is overdue.
5. Client Responsibilities
The Client is responsible for:
- Providing accurate and complete information and materials;
- Supplying the necessary account credentials and access;
- Ensuring that they have all necessary rights, licenses, and permissions to use materials provided for the project, including photographs, texts, logos, trademarks, and other content;
- Reviewing deliverables and providing feedback within the agreed timeframes;
- Making payments according to the agreed schedule.
Delays in providing materials, access, feedback, or approvals may extend the project timeline.
The Provider is not responsible for issues caused by inaccurate, incomplete, or unauthorized materials supplied by the Client.
6. Timelines, Revisions and Delivery
Project timelines are estimated individually and depend on the agreed scope and timely cooperation between the parties.
The number of included revision rounds is agreed separately for each project.
Corrections of errors attributable to the Provider and resulting in non-compliance with the agreed requirements are made without additional charge. New requirements or changes to previously approved materials may be treated as additional work.
Deliverables are generally provided electronically through email, cloud storage, website access, or another agreed method.
The Client is expected to review delivered work and submit any specific written comments or requests for corrections within five calendar days of delivery, unless otherwise agreed for the project. The procedure and consequences of acceptance are determined by the individual project agreement.
7. Intellectual Property
Unless otherwise agreed in writing, the Client receives a non-exclusive, worldwide license to use the completed deliverables for their intended business or personal purposes after full payment.
The Provider retains ownership of pre-existing materials, reusable code, templates, tools, methods, and know-how developed independently of the Client’s project.
Third-party materials, including fonts, stock images, plugins, themes, and software, remain subject to their respective licenses and terms.
Exclusive rights or a transfer of intellectual property rights must be expressly agreed in writing.
8. Confidentiality and Portfolio
The Provider respects the confidentiality of non-public information received from the Client in connection with a project.
Confidential information will not be disclosed to third parties except where necessary to perform the agreed services, with the Client’s authorization, or where disclosure is required by law.
Unless otherwise agreed in writing, the Provider may identify completed projects in a portfolio and use publicly available project materials to demonstrate their work.
Confidential business information and private materials will not be published without authorization.
9. SEO, PR and Third-Party Services
SEO services are intended to improve a website’s technical condition, content, structure, and search visibility. However, the Provider does not guarantee specific search engine rankings, traffic volumes, leads, conversions, or sales.
PR and media services may include preparing materials and assisting with media outreach. Publication decisions, editorial processes, and response times are controlled by independent media outlets. Publication or specific media coverage cannot be guaranteed.
The Provider is not responsible for outages, policy changes, technical failures, account restrictions, or other actions of third-party platforms, hosting providers, registrars, plugins, or search engines, except to the extent directly caused by the Provider’s own breach of an agreed obligation.
10. Maintenance, Liability and Other Conditions
Website development or optimization does not automatically include ongoing maintenance, updates, security monitoring, backups, hosting, or technical support after project completion. Such services must be agreed upon separately.
Cancellations and refunds are handled in accordance with the applicable individual agreement and applicable law. Where the Public Offer applies, refunds are calculated based on the value of services already performed and reasonable expenses incurred, in accordance with its terms.
The Provider is responsible for performing the agreed services within the agreed scope. The Provider is not responsible for business, financial, marketing, or reputational outcomes that depend on factors outside their reasonable control.
To the maximum extent permitted by applicable law, the Provider will not be liable for indirect or consequential losses, loss of profits, loss of revenue, or loss of business opportunities. Any limitation of the Provider’s liability is subject to applicable law and the relevant individual agreement, including any applicable liability cap.
Personal information shared with the Provider may be used for communication, project management, service delivery, payment processing, and compliance with legal obligations. Further information about website visitors’ personal data may be provided in a separate Privacy Policy.
These Terms may be updated from time to time. The updated version will be published on this website with a revised date. Changes to these general Terms do not automatically modify existing individual project agreements.
Contact
Darya Luts
Web Impel
Email: daryaluts6@gmail.com
Website: https://webimpel.com/
