I got our company website to rank #1 in Google for our own company name — something that’s not as automatic as it may seem.
About · Darya Luts
I’ve been through this process myself — so I can make it easier for you
Building a business website shouldn’t mean coordinating five different people, figuring out SEO after everything is already finished, and trying to work out what the site should actually do for your business on your own.
I’ve been through that process myself.
And that’s exactly why I started doing things differently.
How It Started
I’m a PR professional with over 3 years of experience. About a year and a half ago, I became a co-founder of a PR agency — and that’s when I first ran into just how inconvenient the process of building a proper business website can be.
A website meant pulling together several specialists at once: a developer who needed a finished design simply to implement it, website copy that I had to prepare myself, a separate person for the logo, and basic SEO that I ended up setting up only after the website was technically finished.
And that approach didn’t make sense to me.
SEO shouldn’t be something you add after a website is built. It affects the structure, content, pages and even the way information is organized from the very beginning.
The developers I worked with also focused almost entirely on technical execution. Nobody was really asking the bigger question:
How should this website actually help the business grow?
So I Learned to Do It Myself
That wasn’t good enough for me, so I started learning.
I taught myself WordPress and SEO, tested different approaches on my own websites, studied how search works, and began applying what I learned in real projects.
The results gave me the confidence to turn those skills into a service. For example:
I worked specifically on visibility in AI-powered search, and that started bringing in leads as well.
I built a WordPress website for an electrolysis specialist in the US, taking the project from structure and copy through development and SEO setup.
That experience showed me that I could do more than simply build websites.
I could build them with the business goal in mind from the beginning.
What I Do Today
Today, my work brings together four areas:
01
Web Development
I build professional websites on WordPress and Tilda, depending on what the business actually needs.
02
SEO
I build SEO into the website from the beginning — from keyword research and site structure to on-page optimization, technical SEO and content.
03
Content
I write clear, original website copy and SEO-focused blog content based on the actual business, rather than filling pages with generic template text.
04
PR
PR is where I started, and it’s still part of what I do. On request, I help business owners identify media opportunities and work on their public visibility.
These aren’t four unrelated services.
They work better when they’re considered together.A website needs good messaging.
Good messaging needs to reach the right people.
SEO helps them find it.
And PR can help build authority and visibility beyond search.
Why This Approach Is Different
I’m not interested in building a website that simply looks good and then handing it over.
Before a page is created, I think about:
- Q1Who is this page for?
- Q2What are they searching for?
- Q3What do they need to understand?
- Q4Why should they trust this business?
- Q5What should they do next?
That’s why I combine development, SEO, content and PR thinking. You don’t have to figure out how all of those pieces fit together.
That’s my job.
Why I’m Expanding Into the English-Speaking Market
For the past few years, I’ve built my business in the Russian-speaking market across the CIS.
I’m now expanding into the English-speaking market because I see an opportunity to bring this approach to a wider range of businesses.
There are plenty of websites that look good.
There are plenty of people who can configure SEO.
And there are plenty of developers who can technically build a WordPress site.
I want to bring those things together — a professional website, thoughtful SEO and a clear business strategy behind it.
How I Work
I’ve spent my career working in competitive environments, and I’m used to being precise, organized and deadline-oriented.
I’m also a business owner myself. As a co-founder of a PR agency, I understand that a website isn’t just a technical project — it’s an investment that needs to make sense for the business.
That’s why I focus on practical recommendations rather than generic advice.
And you don’t need to schedule a call to work with me.
We can handle the entire project in writing: you share the information, I organize the process, and you review and approve each stage.
We work under a contract, with a payment method that’s convenient for you.
A Little More About Me
PR professional · Web developer · SEO specialist · Business owner
My original background is in PR, which means I naturally look at websites not only from a technical perspective, but also through the lens of communication, reputation and visibility.
I then added WordPress, SEO and content to that skill set — because I wanted to understand the entire process rather than depend on separate specialists for every part of it.
Today, that’s exactly what I offer my clients.
One person who can see the whole picture.
3+ yearsPR experience
Co-founderPR agency
WordPress + SEOSelf-taught & hands-on
English-speaking marketNow expanding internationally