Web · SEO · Content · PR
Built personally by Darya Luts — I design, write and optimize every website myself, from first draft to launch.
I build the website, write the copy, create a clean visual identity, and set up SEO — so you don’t have to coordinate a designer, copywriter, developer and SEO specialist separately.
( 01 ) — Founder
I’m a PR professional with 3+ years of experience and co-founder of a PR agency. Web Impel is my own project: after watching how disjointed and inefficient the website-building process can be for small business owners, I taught myself WordPress and SEO — and started combining those skills with my PR background.
Today I help business owners build websites that do more than simply exist online. They communicate. They get found. And they’re built to support the business behind them.
( 02 ) — What I do
Most small businesses don’t need five different specialists to get a website off the ground. They need one person who can put the pieces together properly — that’s what I do.
Under the Web Impel name, I combine:
Professional WordPress & Tilda websites designed around your business and your customers.
SEO built into the website from day one — from site structure and keywords to technical setup and content.
Clear, original website copy and SEO-focused blog content written specifically for your business.
Practical PR support and media opportunities for business owners, when you want to take your visibility beyond search.
( 03 ) — Packages
$700
A clean, professional website on Tilda for businesses that need to get online quickly without complex functionality.
A good fit if: you need a polished, straightforward website without advanced SEO or functionality.
Explore Services$1,500
A flexible WordPress website with SEO built in from the start, plus your first 5 SEO-optimized blog posts.
A good fit if: you want a professional website with room to grow and a solid SEO foundation.
Explore Services$2,500
Everything in the Basic package, plus keyword research, advanced SEO strategy, technical optimization, local SEO and relevant industry directory submissions.
A good fit if: you want your website to become a long-term source of organic visibility and new clients.
Explore Services( 04 ) — Why me
Your website, copy, SEO and basic branding can all be handled by one person. That means fewer people to coordinate, fewer things to explain, and a much more consistent result.
I build the SEO foundation while the website is being created — not months later, when changing the structure becomes more difficult and expensive.
A beautiful website isn’t enough. It needs clear messaging, logical structure, strong calls to action and content that search engines can understand.
Where appropriate, I also structure and optimize websites with AI-powered search in mind — including platforms such as ChatGPT, Google AI Overviews and Perplexity.
I’ll point out what is worth doing next — whether that’s additional content, new service pages, local SEO or PR opportunities. You don’t just receive a website and a goodbye.
No discovery call is required. You can send your information in writing, review everything at your own pace, and keep the entire project organized in one place.
( 05 ) — Included
No generic template text. I’ll turn the information you provide about your business into clear, professional website copy.
Don’t have a logo yet? I’ll create a clean, simple starting point that fits your website and brand.
Your website structure, content and technical setup are created with search in mind from the beginning.
With a background in PR, I can also help identify media opportunities and ways to increase visibility for you or your business.
( 06 ) — Results
Organic search · zero ad spend
3,700+
visitors in the first 5 days
On a brand-new website I built, the initial SEO setup alone brought in 3,700+ visitors in the first 5 days. This wasn’t paid advertising — the site was still being developed and optimized, but the initial structure and SEO foundation were already generating visibility.
in one month, one became a client immediately
After I adapted an existing website to specific search queries and created new landing pages, the client generated 5 qualified leads within one month with zero ad spend. One of those leads became a client immediately.
The goal isn’t simply more traffic. It’s getting the right people to find you.
( 07 ) — Selected work
I work with businesses across different industries rather than limiting myself to one niche. Whether you’re a professional service, local business, agency or another type of company, the goal is usually the same: build trust, get found, turn visitors into clients.
View Portfolio( 08 ) — FAQ
It depends on the package. A simple Tilda website can be ready in about a week, while a WordPress Pro project with advanced SEO can take up to six weeks.
No. I work with businesses across different industries. I focus on understanding what your business offers, who your customers are and what they need to see before they choose you.
No. Everything can be handled over text. You send me the information in writing, and I’ll guide you through each stage of the project.
Yes. SEO is included in both WordPress packages. The Basic package provides a solid SEO foundation, while the Pro package includes a deeper SEO strategy, keyword research, technical optimization, local SEO and industry directory submissions.
Yes. The WordPress Pro package includes a second-language version of the website as a bonus, such as Chinese or Spanish.
Just tell me about your business and what you want the website to achieve. I’ll recommend the option that makes the most sense for your goals and budget.
( 09 ) — The person behind it
Web Impel is my own project. Right now it’s a personal practice — I’m co-founder of a separate PR agency, and I built Web Impel on the side after seeing how disjointed the website-building process usually is for small business owners. The plan is to grow it into a full agency over time — but for now, that means every project gets my direct, hands-on attention.
No account managers, no handoffs, no waiting in a queue.
( 10 ) — Start here
Tell me about your business, what you need, and where you are right now. I’ll review the details and get back to you with a recommendation on the right package and next steps.
No call required · Contract · Payment method that works for you
